5 reasons why backups are important for companies

According to a study conducted by the IT industry association Bitkom in 2021, 41 per cent of German internet users regularly carry out backups. Almost a quarter of those surveyed stated that they had already been affected by data loss. Creating backups is therefore unavoidable when it comes to preventing the permanent loss of important data.

World Backup Day is intended to draw attention to the relevance of data backup. To mark the occasion, today we are presenting five reasons why backups are particularly important for IT companies.

Customer satisfaction


IT service providers are responsible for the maintenance and protection of their customers’ IT systems. Regular backups ensure that their customers’ data is protected and can be restored quickly in the event of system damage. This contributes to efficient collaboration and customer satisfaction.

The trust of customers

IT companies often have access to their customers’ confidential and sensitive data. Backup copies guarantee that this data is not lost and is stored in encrypted form. Regular backups allow IT partners to demonstrate that they protect their customers’ data and handle it responsibly.

Risk management

There is always a risk of data loss in connection with IT systems. Regular backups allow IT service providers to minimise this risk and, in an emergency, quickly access the backed-up data to restore it to its most recent state.

Compliance

IT service providers ensure that they fulfil the compliance requirements of their customers. With regular backups, IT companies can guarantee that they always have an up-to-date copy of their customers’ business and legal requirements.

Competitive advantage

IT partners who store their customers’ data carefully have a competitive advantage over other service providers who do not. Creating backups establishes trust with the customer, facilitates joint work processes and secures the data on both sides.

Overall, backups are crucial for IT service providers to ensure the integrity and availability of data and to gain the trust and satisfaction of their customers.